The Wound, Ostomy and Continence Nurses Society

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Corporate Marketing & Advertising Opportunities

WOCN members serve as professional liaisons between manufacturers, physicians and clinical product users. Physicians increasingly look to WOCN members to provide inpatient and outpatient services regarding the use of specialized beds and mattresses, dressings, skin care products, incontinence supplies and pouching systems.

WOCN Purchasing Power

"When you recommend changes in patients' treatments and/or therapies, about what percent of the time do the…" Physicians order the changes? 78% Patients/patients' families implement the changes? 72%

85% of membership is involved in their organizations' purchases of products and services.

74% have taken some action after reading an advertisement.

Members see an average of 72.6 patients in a typical month.

Members recommend the following products on a monthly basis: Wound care products (dressings, gels, others), skin care products, moisture barriers, hydrocolloid barriers, nutritional supplements, and incontinence products.

* Source: Journal of WOCN 2004, Profile Survey, Readex Inc.