WOCN Society members Debbie Ritter and Sue Kennedy guest blog and highlight their recent experience at the Home Care Association of Florida (HCAF) Conference in Orlando, Florida.
We recently had the opportunity to represent WOCN Society by staffing an exhibit booth at the Home Care Association of Florida (HCAF) Conference in Orlando, Florida. As first-time conference exhibitors it was interesting to be "on the other side of the table," and we were a bit nervous about the role switch.
Although we believed that we were well prepared, we wondered whether our booth would generate enough interest to have people stop, and if so, what their interest level would be.
We were pleasantly surprised to learn that many of the attendees had made the exhibit a priority as their first stop after reading the list of exhibitors. For those who did not plan ahead of time, the WTA and CEC banners generated a high level of interest among the "foot traffic" and many attendees stopped to inquire about the WTA program and how this program would fit into their education strategy.
The level of interest fell mostly into two categories:
a) As a field clinician, how would this program and certification assist me to bring a higher level of care to my patients and enhance my employment opportunities and;
b) As a Branch Manager, DON, or Administrator, how would this program improve our outcomes, boost our referrals and what type of return on investment might we realize.
Overall, the two issues that were most exciting to the attendees were the opportunity for certification which will be offered in the fall through the WOCNCB and the value of the program as compared to other wound certification programs.
It was a great opportunity to explain how the WOCN Society has developed a comprehensive and evidence based program that is applicable across the continuum of health care, and provides standardized education while promoting continuity of patient care. Also, it was encouraging to see the high level of interest from clinicians and managers who recognize the impact of the program as it relates to ICD 10 coding and the changing reimbursement climate among Medicare and other insurers.