Print Page | Contact Us | Sign In | Join
News & Press: WOCN Society

WOCN Society Supports Removal of CDC Advertisement

Thursday, April 9, 2015   (2 Comments)
Posted by: Becky Dryden
Share |

The Centers for Disease Control and Prevention (CDC) recently debuted a new series of anti-smoking awareness advertisements. One ad in particular has drawn the ire of the ostomy community. The ad features a woman, Julia, describing her experience living with colon cancer. At one point, Julia references a colostomy pouch she had to wear for a year post-surgery and how she feared leaving her home due to potential embarrassment (e.g., smells and leaks from the pouch). The video, designed to promote smoking cessation, unnecessarily portrays ostomates in a negative light.

The United Ostomy Associations of America (UOAA) started a petition that encourages the CDC to remove the offending ad and make an effort to correct misleading information about ostomates. The WOCN Society stands in solidarity with UOAA and encourages the WOC community to sign the petition. We are also working closely with our public policy team to draft a letter to the CDC that outlines the many damaging repercussions this advertisement may cause.

Stay tuned for future updates.

Comments...

Ginette Boudreault says...
Posted Tuesday, April 14, 2015
Signed the petition. Sorry to hear this ostomate did not have a positive experience with her ostomy surgery. I have several patients who are well adjusted and live a normal life, thanks to the life saving ostomy surgeries.
Barbara A. Dale says...
Posted Friday, April 10, 2015
Also can send private message to CDC as well explaining the damage and stigma.

Copyright 2011-2016 Wound, Ostomy and Continence Nurses Society™. All rights reserved.

The WOCN® Society is professionally managed by Association Headquarters, a charter accredited association management company.

The Wound, Ostomy and Continence Nurses Society is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's
Commission on Accreditation.

The WOCN Society was awarded Accreditation with Distinction, the highest recognition awarded by the American Nurses Credentialing Center's Accreditation Program.

The Wound, Ostomy and Continence Nurses Society is approved by the California Board of Registered Nursing, Provider Number CEP 15115.