The Centers for Disease Control and Prevention (CDC) recently debuted a new series of anti-smoking awareness advertisements. One ad in particular has drawn the ire of the ostomy community. The ad features a woman, Julia, describing her experience living with colon cancer. At one point, Julia references a colostomy pouch she had to wear for a year post-surgery and how she feared leaving her home due to potential embarrassment (e.g., smells and leaks from the pouch).The video, designed to promote smoking cessation, unnecessarily portrays ostomates in a negative light.
The United Ostomy Associations of America (UOAA) started a petition that encourages the CDC to remove the offending ad and make an effort to correct misleading information about ostomates. The WOCN Society stands in solidarity with UOAA and encourages the WOC community tosign the petition. We are also working closely with our public policy team to draft a letter to the CDC that outlines the many damaging repercussions this advertisement may cause.
Signed the petition. Sorry to hear this ostomate did not have a positive experience with her ostomy surgery. I have several patients who are well adjusted and live a normal life, thanks to the life saving ostomy surgeries.