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World Ostomy Day - October 6, 2012

Wednesday, September 5, 2012   (0 Comments)
Posted by: Becky Dryden
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How will you be heard?

World Ostomy Day (WOD) will be celebrated on October 6, 2012.

The WOD worldwide campaign is designed to highlight to the public the challenges faced by ostomates (persons with a colostomy, ileostomy or urostomy) and to improve the reintegration of ostomates worldwide.


The theme for WOD 2012 is "LET'S BE HEARD." As part of this observance there is a WOD website and there will be frequent updates of events on the United Ostomy Associations of America (UOAA) webpage ( Since October 6 is Thanksgiving for our Canadian friends, WOD will be celebrated on September 29, 2012 in Canada.


The WOCN Society is pleased to collaborate with the UOAA and the ostomy community and is encouraging all of you to find a way to lead the WOD celebration in your community.


Some of the local UOAA groups are planning events such as:

  • Sending notices to the newspaper, local TV, and local radio station
  • Informational displays in the hospital and clinics, and in medical supply stores
  • Treat trays with information about ostomates will be sent to social workers
  • Vendor Fair on Saturday, October 6th, 2012
  • WOD proclamation by the mayor and or the governor of your state
  • Plan to submit a WOD press release, and ask local TV stations to announce WOD on the news
  • Distribute flyers to local hospitals & supply stores

As a WOC nurse you are an expert in ostomy care and rehabilitation, therefore, there are many ways you can assist the local UOAA group in some of these endeavors. Within your local regional or affiliate WOC group, you can plan an educational program or support UOAA group meetings . You may also develop demonstrations or displays as it relates to GI/GU diversions, causes and cures. Other ideas include hosting an ostomy clinic, participating in social media networks, or developing newspaper and magazine related to reason, care of and the life giving attributes of an ostomy. Other possibilities include publication of informative handout materials and brochures, audio and video announcements if available, personal visits and lobbying activities.


The ostomy patient has many challenges to overcome and we as the predominant caregivers of this population need to support the campaign to assist in their rehabilitation.


Don't forget to share the information with the rest of the ostomy community; perhaps you will give ideas to the rest of us. You may log into to the WOCN member center and post to the WOD Forum to describe your WOD activity and share ideas.




Margaret Goldberg, MSN, RN, CWOCN

Board of Trustees Member, UOAA

Past President, WOCN Society

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