The Wound, Ostomy, and Continence Nurses Society™ (WOCN®) introduced a modernized brand and new website during the Annual Member’s Business Meeting on Wednesday, July 15.
The new brand and upcoming website intend to represent the engaging resources and powerful experience that the Society offers to members and the greater healthcare community. The modernized look, feel, and sound center around a new brand promise, The WOC Community of Opportunity™, and feature a refreshed logo, color palette, visual identity, and messaging platform. The rebrand will be brought to life this summer on a new website that will be an intuitive and valuable resource for the WOC care community.
Since its founding in 1968, the Society has remained relevant to its members and greater healthcare community by evolving alongside WOC care. Throughout 2019 and the first half of 2020, the WOCN Board of Directors, volunteer leaders, and WOCN staff spearheaded the rebranding initiative. “We have a responsibility to ensure our organization reflects who we are and what we do,” said Stephanie Yates, WOCN President. “The time was right to update our brand and website to mirror our approach to the practice and delivery of expert WOC care, as well as the energy, enthusiasm, and incredible knowledge of our members.”
The new look and feel combines the Society’s legacy brand colors of blue and gray, with pinks, purples, and greens that energize and invigorate the brand. Imagery will feature a combination of real members and photographs that showcase the learning, collaboration, and friendship that members of the Society experience. Additionally, the new messaging platform defines how the Society enables professional growth for its 5,800+ members and aids in improving patient outcomes, which includes:
Relevant education | Handle everyday demands with relevant WOC education
Effective advocacy | Deepen your dedication to WOC care through advocacy
Cutting-edge science | Reach your highest potential with cutting-edge science
Supportive network | Get support and give support through our engaged network
Patient-centric approach | Feel the power of a community that cares about the same things you do
In summer 2020, the new website will bring all of the components of the new brand together. An intuitive website navigation and structure will make it easy for members and non-members to navigate to the resources they need, which include the Society’s comprehensive learning center, professional development, and networking opportunities. It will link to the Society’s members-only portal and other third-party websites’ offering valuable WOC care resources, such as JWOCN, bookstore, and more.